Social graphics often carry a headline, offer or instruction in a small area. A design that looks clear on a large monitor may become difficult to read in a mobile feed, while information placed only inside an image can be unavailable to some people. Accessibility review belongs in production, before assets are scheduled.
Check Contrast, Size And Hierarchy
Review text against its actual background, including gradients and photography. W3C’s WCAG 2.2 guidance specifies a minimum contrast ratio of 4.5:1 for most text and 3:1 for large text under Success Criterion 1.4.3. This is a technical criterion, not a guarantee that every design will be comfortable to read. Avoid thin type, long all-caps copy and essential details rendered only as tiny text.
Use hierarchy to show what matters first. Make the message, supporting detail and next step visually distinct. If the graphic needs many lines of small type to explain itself, simplify it or move detail into an accessible caption or linked page.
Review Crops And Text Alternatives
Check each platform’s current safe areas and display crops. Preview the asset at realistic phone sizes, not only at full design resolution. Ensure no key copy, logo or face is hidden by interface overlays or clipped by a square or portrait crop.
Write alt text that communicates the meaningful visual information, not a list of keywords. If the image repeats text already present in the post caption, a brief alt description may be enough; if it communicates additional information, include that meaning. For complex diagrams, provide the essential details in the surrounding post or linked page. For video, include accurate captions and check that important visual information is also described in speech or accompanying text.
Use A Final Human Check
- Can someone understand the post without relying on color alone?
- Is every important phrase readable at typical mobile size?
- Does the caption explain the image’s purpose and link destination?
- Is there an appropriate text alternative for meaningful visual content?
- Are captions synchronized and correct for spoken content?
- Have the final crop and published asset been checked?
This checklist supports production practice; it is not a complete accessibility audit or legal compliance certification. Sporteology’s content and creative team can incorporate these checks into the wider social publishing workflow.