The Everyday WorkA close view of the team’s working rhythm.↗
ABOUT SPORTEOLOGYBuilt By Doing.
Built By Doing.
Growing By Connecting.
Sporteology Global brings client services, owned brands and affiliate publishing together under one accountable team. Our work is shaped by practical experience, clear responsibilities and a steady focus on what the audience needs.
SPORTEOLOGY GLOBAL Howrah · India
01Started in 2016
0230+ team members
03Incorporated in 2025
A PRACTICAL OVERVIEW
Overview
Sporteology Global brings client services, owned brands and affiliate publishing together under one accountable team. Our work is shaped by practical experience, clear responsibilities and a steady focus on what the audience needs.
PEOPLE & PLACE
The Team Behind The Work.
A few moments from the office and the people who make the work move.
Shared ThinkingQuestions, feedback and decisions in the room.↗
Time As A TeamConnections built beyond the office.↗
THE PEOPLE WHO STARTED IT
Complementary Strengths.
One Shared Direction.
Technology and search meet operations, people and creative judgement in the company’s day-to-day leadership.
CO-FOUNDERTechnology, Search & Product Direction
Sourav Das
Co-Founder, CEO & CTO
Sourav leads the company’s technology and SEO direction. His freelance career began in 2012, followed by full-time independent work from 2014; he co-founded Sporteology with Oendrila in August 2016. His work spans architecture, coding, AI integration, prompt design, hardware optimisation, testing and product direction.
Current internal research connects semantic search, structured content workflows, local language models and video-production orchestration. Sourav has worked as Marketing Director at 1Health LLC and CTO at ToysForYou, alongside writing, web-content and social-strategy work. His training covers SEO, digital marketing, Google Search and Ads, and social media.
PythonTypeScript / JavaScriptSQLPHPHTML / CSSPowerShellLocal AI IntegrationAI Tool Design
CO-FOUNDERPeople, Operations & Creative Judgement
Oendrila De
Co-Founder & Director, Operations and HR
Oendrila leads operations and HR, coordinating people, delivery and the systems that keep a growing creative business organised. Her responsibilities include hiring, training, work allocation, client delivery, content operations and quality control, supported by experience in copywriting, social media and brand storytelling.
Her freelance writing experience began in 2012. Previous work includes social-media management at Amara Muzik and copywriting and social marketing with Hoichoi and SVF Entertainment. She holds a Master’s in Mass Communication & Journalism from the University of Kalyani and a B.Com (Honours) from the University of Calcutta. She directed the short film Like a Rolling Stone, selected for screening at the Kolkata International Film Festival in 2016, and develops AI-assisted workflow SOPs and prompt systems for internal production.
OperationsHuman ResourcesPeople & TrainingClient DeliveryContent OperationsQuality Control
FUNCTIONAL LEADERSHIP
The Core Team Behind Delivery.
Six functional leads connect planning, production, marketing, technology and financial administration. Experience figures are company supplied and reflect the October 2026 profile update.
8 years experience
Indranava De
Project ManagerCoordinates work allocation, milestones and delivery across project teams.
6 years experience
Subhra Koner
Head Social Media ManagerCoordinates platform planning and audience-specific social content.
6 years experience
Priti Kar
Head Brand Success ManagerConnects content planning with brand presentation and client delivery.
3 years experience
Avijit Maity
Head of Web & App DevelopmentDevelops usable digital experiences from approved project plans, including responsive mobile web.
4 years experience
Shanu Senapati
Head of SEOSupports search optimisation and performance reviews to identify priorities and next actions.
6 years experience
Debojit Dutta
Head of AccountsMaintains financial records and manages related accounting tasks.
VISIT OUR OFFICE
Find Us In Howrah.
11, Olabibitala Lane, Shibpur, Howrah, West Bengal 711102, India.
A Journey That Kept Expanding
Sporteology began in August 2016 as a two-person business founded by Sourav Das and Oendrila De. Their earlier freelance experience began in 2012. As the work grew, the company expanded from digital publishing into client services, owned brands and affiliate commerce.
- ↗Technology, search and publishing experience
- ↗Content, operations and people coordination
- ↗A growing in-house team serving multiple workstreams
One Company, Three Connected Areas
We deliver brand, marketing, creative and technology services to clients. We also operate owned publishing properties and communities, which give our team first-hand experience with content operations and audience behaviour. Founder-led tools and prototypes support research and production workflows.
- ↗Connected client services
- ↗Owned brands and affiliate commerce
- ↗Founder-led direction and internal development
Clear Ownership Throughout Delivery
Each engagement starts with an agreed purpose, scope and point of contact. Specialists work from the same brief, document decisions and prepare work for client review before it is published or released.
- ↗Named coordination
- ↗Documented review and approval
- ↗Regular conversations about priorities and progress
Experience Shared Across The Work
The company’s client delivery and owned publishing work sit alongside one another, giving the team direct operating context for content, audience and technology decisions. Explore the client portfolio and owned brands to see how these parts of the business are presented.
- ↗Client services and owned operations
- ↗Practical learning from publishing workflows
- ↗Clear scope for each engagement
02A CLEAR DELIVERY PROCESS
How The Work Moves
Listen
Understand the business, audience and current materials.
Plan
Set priorities, scope, deliverables and responsibilities.
Create
Coordinate the people and disciplines required for the work.
Review
Check quality, gather feedback and agree next steps.
A GOOD START IS A CLEAR CONVERSATIONWhat Would You Like
Talk With Our Team What Would You Like
To Move Forward?
Share the context. We’ll help shape the next practical step.